Brazil
Body · Cocoa · Caramel-like sweetness
EXCEPTIONAL COFFEE · A BRIGHTER DAY
Coffee, Roasted
Like Velvet.
Exceptionally smooth. Beautifully balanced. A four-origin medium roast created to turn an everyday cup into a small luxury.
BrazilColombiaGuatemalaEthiopia
THE VELVET PHILOSOPHY
Rich enough to remember.
Smooth enough for every day.
Velvet Roast was created around a simple idea: everyday coffee should never feel ordinary.
We wanted a cup with depth and character, but without the harsh finish that makes you reach for something to hide it. Classic Velvet brings together coffees from four celebrated origins, then is roasted to emphasize balance, sweetness and a remarkably smooth finish.
OUR SIGNATURE VELVET-SMOOTH BLEND
Classic Velvet.
A smooth, balanced medium roast with layered sweetness, deep cocoa character and a gentle lift of citrus.
01Toffee
02Dark Chocolate
03Soft Citrus
Built around Brazil, Colombia, Guatemala and Ethiopia, Classic Velvet is designed to be versatile enough for drip, pour-over, espresso or French press—and familiar enough to become the coffee you reach for every morning.
FOUR ORIGINS · ONE VELVET CUP
Complexity without
the sharp edges.
Each origin plays a role. Together, they create the rounded, balanced character that became the starting point for Velvet Roast.
Colombia
Balance · Sweetness · Structure
Guatemala
Chocolate depth · Warm complexity
Ethiopia
Aroma · Soft citrus · Lift
THE NAME SAYS WHAT WE WANTED THE CUP TO FEEL LIKE
Why “Velvet”?
Because the best cup is not only tasted. It has texture, warmth, aroma and a finish you want to return to.
Velvet Roast grew from the idea of creating coffee that feels refined without becoming precious: rich enough for a quiet weekend ritual, approachable enough for Monday morning, and beautiful enough to serve to someone you care about.
Read the Velvet Story →
THE EVERYDAY RITUAL
The first luxury of the day should be the one you actually use every day.
Velvet Roast was never meant to sit untouched on a shelf. It was created to be opened, brewed, shared and returned to—morning after morning.
Find your brew ritual →
A LIFE OF COFFEE & TRAVEL
Velvet Roast began long before there was a bag.
A lifelong passion for excellence turned international travel into a search for rare, remarkable and unforgettable coffee.
From elegant cafés in global cities to remote mountain roads in Taiwan, Pat Berry has sought out boutique roasters, distinctive origins and the rare cups that make you stop and remember exactly where you were when you tasted them.
Read the founder's story →WHAT WE CARE ABOUT
Luxury should be felt
in the cup.
Smoothness first
We choose and roast for balance, sweetness and a polished finish rather than intensity for intensity's sake.
Small-batch attention
Our coffee is small-batch roasted so the focus stays on consistency, freshness and the character of the blend.
Everyday ritual
Velvet Roast is designed to feel special without needing a special occasion. Exceptional coffee. A brighter day.