Brazil
Helps build round body, cocoa depth and sweetness.
OUR COFFEE
Balance is the
luxury.
Velvet Roast is built around coffees that taste complete: sweetness, depth, aroma and brightness working together instead of competing for attention.
THE STARTING POINT
Classic Velvet is our standard.
Before there was a collection, there was a question: what would we actually want to drink every day?
The answer was not the darkest roast, the lightest roast or the loudest tasting note. It was a medium roast with enough depth to satisfy, enough sweetness to drink cleanly, and enough brightness to keep the cup alive.
That became Classic Velvet.
“Our signature velvet-smooth blend.”
The blend brings together coffees from Brazil, Colombia, Guatemala and Ethiopia. The intended cup profile is smooth and balanced, with notes of toffee, dark chocolate and soft citrus.
WHY A MEDIUM ROAST?
Sweetness without losing character.
A medium roast gives us room to develop caramelized sweetness and chocolate depth while preserving enough of the coffee's natural structure and aromatic character to keep the cup lively.
For Velvet Roast, “medium” is not a compromise between light and dark. It is the place where our idea of balance lives.
Designed for versatility
Classic Velvet was selected to work across common home brew methods. Drip emphasizes its easy balance. Pour-over can bring forward more aromatic lift. French press builds body. Espresso concentrates the cocoa and caramel-like side of the profile.
THE CUP WE KEPT COMING BACK TO
Richness without weight. Brightness without bite.
Classic Velvet was shaped around contrast: enough roast development for depth and sweetness, enough lift to stay clean, and enough body to feel luxurious without becoming heavy.
The goal is not a coffee that demands analysis. It is a coffee that rewards attention when you give it—and remains beautiful when you simply want a great morning cup.
THE FOUR-ORIGIN BLEND
Each coffee has
a job to do.
These descriptors explain the role each origin plays in the intended blend profile. Coffee is agricultural, so exact character naturally varies from harvest to harvest.
Colombia
Adds structure, balance and a clean sweet center.
Guatemala
Contributes chocolate depth and warm complexity.
Ethiopia
Brings aromatic lift and the soft citrus finish.
WHAT WE WILL NOT DO
Luxury without invented claims.
Good branding should make the truth more compelling—not replace it.
Velvet Roast prominently communicates the standards we established for the brand: 100% Ethically Sourced and Small Batch Roasted. We will not add organic, fair-trade, regenerative, direct-trade or other certification language unless it is specifically verified for the coffee being sold.
The same principle applies to flavor: tasting notes describe the expected sensory profile. They are not added flavors.